E.ON UK offering of major online coverage of Tour of Britain

E.ON UKs offering of major online coverage of Tour of Britain

E.ON UK, an Official Partner of The Tour of Britain and the Sponsor of the King of the Mountains competition, offered cycling fans an online feast of content for this year's race.
The company, which is also one of the UK's leading green generators, will be offering fans who visit eon-uk.com/tourofbritain:

A daily podcast from each stage;

A daily blog;

An online cycling game;

SMS competitions to win top prizes; and

Regularly updated news on the Tour itself.

Paul Squires, New Media Manager at E.ON UK, before the actual event said: "This is the second year of our partnership with the Tour and we really wanted to ramp up the work we were doing.

"It's important to us that we offer fans, customers and employees something that adds real value to the race, whether that's offering an interview with some of the stars in the podcast or the chance to take part in a competition to win some top prizes.

"The site will go live on Friday and we're confident that it'll prove a real hit with the fans of what is Britain's top pro cycling event, as well as giving people the opportunity to find out a bit more about E.ON."

During the stages themselves, E.ON staff will be handing out the branded hats that proved such a hit last year, with a new twist being that they are double-sided - with E.ON red on one side and the King of the Mountains spots on the other.

There was also the chance for spectators to pick up some branded water bottles and clappers at selected stages.

The race took place between September 9 and 15, with the seven stages having took the cyclists from London to Glasgow. Teams involved this year included CSC, Barloworld, T-Mobile and Tinkoff Credit Systems.